KISS members are becoming fashion models. AdAge.com says the band has been tapped to promote the spring line from John Varvatos.
The partnership was revealed during Varvatos' show Saturday during the Milan Fashion Week. KISS also gave a surprise performance to cap off the event. Varvatos tells "Ad Age" he wanted to do "something that was against the grain, groundbreaking, and disruptive," and that KISS is "all of the above." He adds that working with the band has been one of the highlights of his life.
KISS frontman Paul Stanley says the group enjoyed working with the designer. He calls Varvatos "the epitome of rock 'n' roll fashion," and adds that KISS "couldn't be more honored to be a part of his legacy."
The campaign includes five black and white photos shot in Brooklyn, New York, of the members of KISS decked out in full makeup with Varvatos suits. The images were inspired by the cover of the band's 1975 album Dressed To Kill.